Business objective
Business Objective
A great objective has a metric and a baseline. The deadline goes in block 07 Timing.
Working session
Spark your Eureka!
0 of 8 blocks complete
Basic human needs
Basic Human Needs
Which deep needs does this challenge touch?
Consumer tribes
Consumer Tribes
Which tribes are you playing for?
0 of 4 selected
Consumer statistics
Consumer Statistics
Cite the source. A number without a source is decoration.
Case studies
Case Studies
At least one precedent: a tactic that produced a result.
Consumer tactics
Consumer Tactics
Which levers will you pull to activate the Eureka?
Timing
Timing
When does this land? Why now and not later?
EurEkaThe revelation
State your shift in perspective.
Locked
Finish the seven arguments first.
The Eureka is the culmination of blocks 01 through 07. Writing it before you have the objective, the tribe, the statistics, the precedents and the tactics produces a guess, not a realization.
Return to earlier blocks. This one unlocks when all seven are complete.